On December 24, 2024, Bill Thilly, a renowned professor of toxicology passed away at age 79. Thilly received Bachelor’s and Doctorate degrees from MIT in the early 1970s. He captained MIT’s rugby team and found time to co-found the New England Rugby Football Union. He was acclaimed for his research into the origins of disease-causing mutations in humans. MIT’s Thilly Laboratory is named in his honor. In addition to his important scientific accomplishments, Thilly leaves a legacy with the masses because he is the inventor of Apple Jacks cereal. In 1965, Bill was working as a college intern at Kelloggs Headquarters when a food experiment exploded and covered an entire laboratory with liquid cheese. Thilly led an after-hours clean-up of the lab. His bosses were so impressed with Bill’s initiative that they gave him free reign to create his own product. Thilly, who was raised on a farm, began working on an apple-centric creation. He added cinnamon and dried apple to an O-shaped cereal that had been discontinued. Applejacks was born. Since I am not qualified to write about 95% of the subjects to which the accomplished professor dedicated his life, let’s talk about breakfast cereals: In 1876, John Harvey Kellogg became the superintendent of Michigan’s Battle Creek Sanitorium. Kellogg combined his Seventh Day Adventist beliefs with his scientific knowledge to promote healthy living at the wellness facility. In 1894, Kellogg and his associates invented Corn Flakes. Kellogg passionately promoted the cereal because he believed the bland concoction would reduce people’s carnal desires. John’s brother William didn’t care about the virtuous qualities of the cereal. William founded the Kellogg Co.to sell corn flakes to the populace and much to the chagrin of John Kellogg, added sugar to the recipe. The company developed another best-selling ready to eat cereal: Granola. James Caleb Jackson had invented granola in 1863 but the product needed to be soaked in water before consumption. The Kelloggs’ version was much more convenient. Charles Post spent time at Kellogg’s headquarters and became inspired to launch Grape-nuts cereal in 1898,. Curiously his bland creation does not contain any grapes or nuts. The saying “breakfast is the most important meal of the day” was coined in 1944 to sell more Grape Nuts. A 2021 study indicated that the number one selling cereal was Cheerios (139 million Boxes). Honey Nut Cheerios was a close second. The other three cereals that sold more than 100 million boxes annually were Frosted Flakes, Honey Bunches of Oats and Cinnamon Toast Crunch. Rounding out the top ten were Foot Loops, Lucky Charms, Frosted Mini-Wheats and Life. Less popular choices were Apple Jacks (41M boxes) and Corn Flakes (31 M boxes). What’s Healthy? If you are on a healthy eating kick, you should avoid Apple Jacks. The cereal is bursting with sugar and contains less than one gram of fiber. You might as well go with that chocolate donut. The great website “Eat This Not That” lists their top ten healthy cereals including: Cheerios – just two grams of added sugar per serving and more fiber than most brands. Quaker Oatmeal Squares- Very tasty and contain five grams of fiber and six grams of protein per cup. Post Shredded Wheat – 100% whole grain with zero sodium or sugar – also contain eight grams of fiber and seven grams of protein per serving Centenarians Know Best I devoted a chapter in my book, “Get Smarter- Be Amazed” to “Health Secrets of Centenarians” (people who have reached 100 years old). Common themes among the group include the importance of positive mental attitude, daily routines, and adaptability. Their advice on diet is all over the map but one food was cited by centenarians over all others – Oatmeal. The cereal is high in fiber and antioxidants. One study found that every ten grams of fiber added to your daily diet can reduce one’s risk of premature death by 11%. Men’s Health Magazine highly recommends” Bob’s Red Mill Quick Cooking Steel Cut Oats”. Terry and I heartily agree – just make sure to buy the quick cooking version. Have a Happy and Healthy New Year. |
H
a